Mar 2ndRitani Changing The Way Engagement Rings Are Sold

Ritani has truly changed the way that engagement rings are sold.  Ritani, a designer brand name engagement ring, in the industry since 1999, has just figured out a way to take down the beasts in the online jewelry, eCommerce arena.

Ritani, who has hundreds of jewelry stores that carry their line, launched their website with a full eCommerce solution, that you can build your own designer engagement ring and choose your diamond and have it shipped to you.  BETTER YET, you can design you own ring and have it shipped to a Free In-Store Preview retailer, and see your ring in person, before you purchase it.

You see, Ritani, has figured out how to take the fear of buying diamonds and engagement rings online and turn it into a win-win for everyone involved.  The buyer is happy because they get to see the ring before they purchase it and they are able to price it far less than almost any other retailer online.  The retailer that participates in the program, gets a commission and a brand new customer into their store.  Ritani gain exposure in the engagement ring market.

You will see that this model will be used by other industries to break the hurdle of the anxiety of buying online and bonding the concept of online sales and brick and mortar businesses.

The “brick and click” as it has been referred to, is a revolutionary model that will change the engagement and online jewelry business for years to come.

Visit them at: http://www.ritani.com

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